Jordan Brand, a division of NIKE, Inc., announced the launch of the long-awaited, 23rd iteration of the world’s most respected and innovative basketball shoe franchise, the AIR JORDAN XX3. The AIR JORDAN XX3 celebrates 23 years of a legacy started by the most revered basketball athlete in history…Michael Jordan.

The AIR JORDAN XX3 continues the successful tradition by providing fans with a beautiful performance product that is lightweight, low to the ground, breathable, and maximizes comfort. A newly engineered, patent-pending, stitching machine delivers intricate detailing in the upper portion of the shoe. The low midsole profile allows players to be as close to the ground as possible and feel the court. Unique design cues such as the imprint of Michael Jordan’s fingerprint serving as the traction pattern on the outsole and his thumbprint on the back of the tongue lining bring to life the man that makes the franchise so special.

The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with an exclusive limited release to be sent to only 23 retailers to be sold for $230 on Friday, January 25, 2008. An All-Star release will launch on Saturday, February 16, 2008 and the nationwide launch will be released on Saturday, February 23, 2008 both with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com. = Source - Press Release =