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Pepsi has launched a new advertising campaign called “Puertas” staring Reggaeton superstar Daddy Yankee.

The advertising campaign will be composed of a series of commercials in which Daddy Yankee returns to the neighborhood where he grew up. In this commercial, The Big Boss begins to open several doors that bring him back to the most important moments of his childhood, his house and steps in his musical career. From his first recording studio in 1994 up to his first award as solo artist ten years later.

Pepsi is the official sponsor of Daddy Yankee’ss current U.S. tour, The Big Boss Tour, which will later be carried out in 14 Latin American countries as of August 2007.

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