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Voto Latino wants the Latino community – especially young Latinos – to vote. And the organization represented by celebrities has aligned itself with the Declare Yourself campaign to create telenovela-style publicity announcements emphasizing the power of the Latino vote in the United States.

Actress Rosario Dawson, one of Voto Latino’s founders, Wilmer Valderrama, most notable known as Fez in the hit TV show That 70’s Show, Tony Plana from Ugly Betty and Craig’s List founder Craig Newmarkwant star in a series of telenovela-inspired spots intended to inspire Latino youth to the polls. In the first episode of La Pasion de la Decision, entitled “La Pasion de la Pregunta”, Dawson’s character, Carmen, is engaged to Valderrama’s character, Rodrigo, and declares that “there is nothing that you can tell me that will change the way that I feel about Rodrigo.”

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