The Dark Knight
Aug 27th, 2007
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The follow-up to the action hit Batman Begins, The Dark Knight reunites director Christopher Nolan and star Christian Bale, who reprises the role of Batman/Bruce Wayne. In the new film, Batman raises the stakes in his war on crime. With the help of Lieutenant Jim Gordon (Gary Oldman) and District Attorney Harvey Dent (Aaron Eckhart), Batman sets out to dismantle the remaining criminal organizations that plague the city streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known to the terrified citizens of Gotham as The Joker (Heath Ledger).
Warner Bros. Studios has undertaken a viral marketing campaign for The Dark Knight in which websites were created so Batman fan collaboration would reveal items such as new screenshots, trailers and more. The teaser trailer above was release on whysoserious.com on July 27, when fans at the 2007 San Diego Comic-Con took part in an online scavenger hunt.
You can read more about The Dark Knight viral marketing campaign at Pronet Adversting, Wikipedia, and Comic Book Resources.
Release Date: July 18, 2008
Official Websites: TheDarkKnight.com | IBelieveinHarveyDent.com | IBelieveinHarveyDentToo.com | WhySoSerious.com


