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Heineken has introduced a new 12-ounce slim can of its Heineken Premium Light beer. The introduction of the new Heineken Premium Light slim can is being supported through a national Hispanic advertising campaign that started on June 18th. The brand will be featured in both print and out-of-home campaigns, as well as TV and online activities.

The Hispanic TV commercial features the summer-hit track “The Way She Moves” written and performed by Zion and Akon. The commercial has been upload to several online video Websites such as Youtube, iflim and Myspace with the following caption:

Check out this chic, summery commercial for Heineken Premium Light beer. Zion’s song “The Way She Moves”, featuring Akon, plays in the background, while flashes of Heineken Premium Light entice you. This hot, reggaeton song will make you want to shake your groove-thang while cooling off with an ice, cold beer. From Wiredset Digital Agency.